Growing Aqua Creek
Beyond the Pool Deck
A custom digital marketing partnership from Offhand Media — Missoula, MT
The Opportunity
Aqua Creek Products has spent over two decades building equipment that gives people their independence back. That's not just a product story — it's one of the most compelling brand narratives in American manufacturing. The problem is, most of the world doesn't know it yet.
Your customers are pool managers, facility directors, healthcare providers, families with disabled loved ones, and adaptive athletes. They're on Instagram, Facebook, and LinkedIn every day — and your competitors are showing up there with generic stock photos and forgettable ad copy. You shouldn't be.
Offhand Media is a Missoula-based video production and content agency built on documentary-style brand storytelling. We don't just manage feeds — we build social presences around the truth of what a brand actually is. For Aqua Creek, that truth is powerful, local, and ready to be told.
Why Offhand Media
We're Your Neighbors
Based in Missoula, we can shoot at your facility on Garrymore Lane, capture your team, your process, your products — without the travel markups or scheduling nightmares of an out-of-state agency.
Documentary-First Storytelling
We specialize in authentic, character-driven content — the kind that builds real brand loyalty. Your customers don't need ads. They need to see themselves in your story.
Paid Ads That Actually Convert
We combine creative strategy with data-driven ad management. Every campaign is built around your actual buyers — not vanity metrics or follower counts.
Integrated, Not Outsourced
We handle creative, copy, scheduling, reporting, and ad management under one roof. No hand-offs, no confusion about who owns what, no finger-pointing when results lag.
Content Pillars for Aqua Creek
Access Stories
Real customers. Real moments of independence. The emotional core of the brand.
Made in Montana
Behind-the-scenes fabrication, welding, assembly. Craft content that earns trust.
Facility Education
ADA compliance tips, maintenance guides, pool season prep. Authority content for B2B buyers.
Product Spotlights
New launches like TruPro Rails, feature demos, comparison content, and customer Q&A.
Service Packages
- 12 posts/month (Instagram + Facebook)
- Monthly content calendar
- Professional copywriting
- Community management (comments + DMs)
- 1 short-form video/month
- $500 Meta ads management
- 1 active ad campaign
- Monthly performance report
- LinkedIn management
- Quarterly content shoot
- A/B ad creative testing
- 18 posts/month (Instagram, Facebook, LinkedIn)
- Monthly content calendar
- Professional copywriting
- Community management (comments + DMs)
- 2–3 short-form videos/month
- Up to $1,500 Meta ads management
- 2–3 active ad campaigns
- A/B creative + copy testing
- Audience targeting strategy
- Bi-weekly performance report
- Quarterly on-site content shoot
- 24+ posts/month (all platforms)
- Monthly content calendar
- Professional copywriting
- Community management (comments + DMs)
- 4–6 short-form videos/month
- Up to $2,500 Meta + LinkedIn ads
- 3–5 active campaigns
- Full A/B testing program
- Quarterly on-site content shoot (Missoula)
- Customer story / testimonial video (1/qtr)
- Weekly performance report + strategy call
* Ad spend budgets listed above are management fees only. Actual ad spend is billed separately and remains in Aqua Creek's control at all times.
Deliverables at a Glance
| Deliverable | Foundation | Momentum | Authority |
|---|---|---|---|
| Monthly Posts (Instagram + Facebook) | 12 | 18 | 24+ |
| LinkedIn Management | — | ✓ | ✓ |
| Short-Form Video Content | 1/mo | 2–3/mo | 4–6/mo |
| Community Management | ✓ | ✓ | ✓ |
| Meta Ads Management | ✓ | ✓ | ✓ |
| Active Ad Campaigns | 1 | 2–3 | 3–5 |
| A/B Creative Testing | — | ✓ | ✓ |
| LinkedIn Ads | — | — | ✓ |
| On-Site Content Shoot (Missoula) | — | — | Quarterly |
| Customer Testimonial Video | — | — | 1/quarter |
| Performance Reporting | Monthly | Bi-weekly | Weekly |
Paid Ad Strategy Overview
🎯 Target Audiences
- Aquatic facility managers and directors
- Hotels, resorts, and HOA pool owners
- Physical therapists and rehab centers
- School and university athletics
- Families with disabled members (B2C)
- ADA compliance decision-makers
📣 Campaign Types
- Awareness — brand storytelling video ads
- Consideration — product feature campaigns
- Conversion — demo request + quote lead gen
- Retargeting — warm audience follow-up
- Seasonal — pool season ramp-up (spring)
- LinkedIn — B2B facility director outreach
📐 Creative Approach
- Documentary-style video ads (15–30 sec)
- Static product photography carousel
- Customer testimonial clips
- Before/after accessibility story ads
- Made-in-Montana origin story content
- Educational carousel (ADA compliance)
📊 What We Measure
- Cost per lead (CPL) by campaign
- Link click-through rate (CTR)
- Reach and frequency by audience segment
- Video view-through rates
- Lead form completions and quote requests
- Month-over-month organic follower growth
Terms & Next Steps
Contract Term
3-month initial commitment, then month-to-month. We earn your trust before asking for a long-term lock-in.
Billing
Retainer invoiced on the 1st of each month. Ad spend is billed separately and stays in Aqua Creek's ad account.
Onboarding
30-day onboarding includes brand audit, content strategy session, audience research, and first month calendar.
Content Ownership
All content created belongs to Aqua Creek Products. You own everything we produce, in perpetuity.
Reporting
Custom performance dashboard shared monthly (or more frequently, depending on package). Always transparent.
Ready to Start?
A 30-minute discovery call is all it takes. We'll listen first, then recommend the right package for your goals.
Let's Put Aqua Creek on the Map
You've built something worth talking about. We'll make sure people hear it.